Facebook Money-Grabs to Promote

Of course Facebook is amongst the most popular and favourable social media platforms in regard to marketing your business. Why? Well because it’s free, DUH. Facebook allows you to strategically target your market and provide exposure of your brand for zero dollars. Setting up your Facebook account is timeless and the best part is, you’ll be accumulating metrics like page views and “likes” instantly. It’s a tool that’s FREE and effective! Well, what if I told you Facebook just got a little more expensive?

Side note
I remember one day back in August 2013 when my thirteen year old brother asked me to borrow my credit card. Uh… yeah right. Too bad my heart is putty in his hands anytime he asks me for a favour, and that favour in this case was money. So I walked into his room and he told me he wanted 10 dollars to purchase token things, or whatever, for Farmville. He explained to me that it was a Facebook game and in order for him to proceed within the game he needed money. Real money. I thought to myself, what a sucker money grab Facebook is for luring children into spending their parents, or in my case, siblings hard earned moula for useful Farmville “cash” and “coins”.

Promotional tools for Facebook, sponsored links, status visibility, promoting your Facebook status, increase Facebook likes, increase Facebook viewers

Payed Promotional Tools for Facebook

Although I found Facebook’s Farmville to be a bust, it seems as though the social media network is beginning to provide an ROI for viewers who chose to put money into the site.

Would you pay to promote your Facebook status?

“Promote Your Pages” is a feature that was introduced to the site less than a year ago. Essentially it’s a pay to post option for owners of fan or business pages. The objective of this tool is to expose and promote your content via news feed. You can pay anywhere between 5-200 dollars to increase exposure of your post, to either just your current fans, or you fans and their friends as well. Click this link to find more insights from Cara Pring from Ignite social media on how to increase your Facebook page visibility in 20 ways.

 
We know that not everybody who likes your “page” on Facebook will see all of your status updates, and that’s why users now have the opportunity for their content posts to appear on their friends news feed as a sponsored link. The more money you pay, the more significant your reach will be. Smart thinking Facebook.

Remember, nothing in this world is free.

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Change Your Traffic Into Buyers With Mobile Marketing

Alright, so I know I recently did a post about mobile marketing, but I’m about to do it again. Why? “Well why not!” is a better question. There are so many altitudes in regards to mobile, such an array of topics to be discussed. Last week’s bog focused on curating reasons as to why mobile marketing is vital to marketers. This post is going to give you insights on how to turn your VIEWERS into BUYERS. I guess you could call it magic! …or something like that.

Mobile marketing is a very effective and resourceful digital asset, wouldn’t you say?  When done correctly, mobile marketing applications and web pages acquire value and desire from the mobile owner. Websites and apps become a recourse that is available to make the beholders life simpler, and at the same time gains monetary bliss for the businesses and brands. Ultimately It’s a win -win situation and everyone is happy.

Nearly 90% of Gas & Convenience Mobile Searches Result in Purchase

Here is a great example of how a mobile app can provide great convenience for the user, but also converts traffic into buyers! This Shoppers Drug Mart on the go mobile card allowing customers to “shop smarter”. It’s perfect if you forget your card at home. You can scan, collect, view and redeem optimum points all with the touch of your cell phone.

Shoppers Drug Mart New Mobile App Is Easy to Use

Shoppers Drug Mart Optimum Card On The Go

Money is a pretty awesome thing; everybody wants it and lots of it. Who Wouldn’t? People say money can’t buy happiness… but who are they kidding. Women are purchasing purses that cost a thousand dollars, while the homeless man sitting out of Holt Renfrew is begging for a dollar. It’s a piece of “plastic” that makes the world go round, and that is why making money is vital in life, and especially for businesses.

We carry our mobile device around with us not only for means of getting a hold of people, but because it drives us to action. Andy Ching who is the director of mobile for Bing stated that

70% of mobile searches are followed up by a consumer action within an hour.

Example being that you’re on your lunch break in 30 minutes, and you want to try out a new Thai place on Bloor Street. You pull out your smartphone, type and search. You as the business want to be in the top three listings on the SERPS page, but that all has to do with SEO which is also very essential.

Thai Food Mobile Marketing

Mobile Marketing Rich Media

As a marketer it is important to make sure your mobile webpages are easy to read, navigate and provides valuable and accessible content.  Mobile reading is fast paced and is usually done while doing something else, therefore you need to ensure that the information you’re providing is exactly what your viewer is looking for. (Click the linked text above for great information on what mobile buyers are REALLY doing). If you want their business, which you do, make sure you direct  the user exactly where they want to go whether it’s a phone number or directions or even rich media (yummy photos of your most popular dishes!) to add appeal and desire which will  drive them into your doorway. Don’t forget your call to action! This is extreeemly important. This is where you’re allowed to be bossy!

Who’s Your Biggest Influence When Shopping? Well, I Can Tell You It’s Not Your Mom

With the inter-web world aggressively progressing by the minute, there is a constant increase in the evolution of social media platforms. Do you remember when social media didn’t exist to the degree it does today? Or when the hottest form of online communication was a messaging system called MSN? How about when “Tweeting” wasn’t an action, and blogging certainly did not have the insights and worldwide interaction it does today? Well, that has most definitely changed.

What's Next?

What’s Next?

Whether we know it or not, social media sites like Twitter, Facebook and Blogs all have such a significant influence on society’s consumers.

Did you know that..

Social Networks Influence 74% of Consumers’ Buying Decisions

Not only am I speaking for myself, but also for the other 74% of society, when I say that social media content influences a hefty chunk of judgement whether to buy a certain product or service. Money is valuable, and when I’m going to buy something other than an everyday item, I want to have facts and opinions! I want information from users of the product or service themselves. I’m tired of fabricated content from companies, because in all honesty, we all know the objective is to sell and make money, right? Right. Therefore it doesn’t matter if the product or service being sold is in fact, going to provide you with the results the ads claim they do. That’s when you hit up social sites to see what other people have to say!

For Example, I was in Shoppers Drug Mart the other day trying to find a shampoo and conditioner that will solve my problem of dead ends and breakage. The thing is, after scanning the bottles lined up brand after brand, I started to realize that a majority of the products offered all stated the same things… So here I am debating on which brand to choose from. How am I supposed to know if L’Oreal would be better than Head & Shoulders? I don’t. Problem solver: Google about it, find a discussion group or blog post because trust me, I highly doubt I am the only girl who has experienced this contemplating brand problem… thing.

Jennifer Beese from Sprout Insights states that on Twitter 53% of consumers recommend companies or products through their tweets, and 48% of those follow through with the intent to purchase that product or service. This is a great way for people to find information regarding certain brands they have an interest in. In further detail, in terms of listening, businesses are using consumer insights in 80% of sales and merchandising decisions. So in other words, the businesses that you tweet, blog or post about care about YOUR opinion! Who better to critique better than a consumer.

Jenniffer Beese also mentions that as consumers increasingly turn to the internet to search and review products, ODM Group believes that by 2014, 53% of total retail sales will be affected by the internet. That’s clearly more than 50% of the population! Clearly social media is doing something right.