If you haven’t already taken notice, mobile marketing is a hot trend at the moment and I doubt the fire’s going out anytime soon. Cheesy… I know, but it’s true.
This technological revolution has become popular within the past few years, with businesses and brands jumping on the bandwagon ever since its initial entrance.
So why should marketers care about mobile marketing?
The times are changing and it’s evident that technology is as well, particularly mobile devices! With the innovation of software and equipment design, new mobile devices are being introduced to the market annually. Take Apple for example, the brand provides users with software updates and technology upgrades at least twice a year! But that’s not the key reason I’m getting at here. Once again, why should marketers care about mobile marketing?
Let’s figure it out. Do you leave your house without your smartphone? How many of you out there DO NOT, have a data package on your mobile plan? How about apps. Facebook, Twitter, Pinterest, Instagram, Foursquare, you name it. More than likely, you have it. (Well, most of us!). We’re almost there… okay, so what does this mean? Think about it. How much more personal can a piece of technology get to a person other than their cell phone?? Mobile marketing is the closest way a brand can get to its consumer! Genius, right? Not really, but it really does make sense!
I checked out an article from Fobres online magazine which stated that Americans spend 2.7 hours per day socializing on their mobile devices. Yes, I am Canadian, but I figured this statistic was relevant either way. So, what better way to market and connect your brand to consumers other than via mobile device. Not only can you connect with the user on a more personal level, but you can use your brand as a captivating tool. This can be done through specialty applications, games, contests and such. If done correctly, the user will be enticed to seek further interaction with your brand which could lead them to other social platforms your brand may be active on.
This augmented reality program from Starbucks demonstrates the continuing commitment they have to mobile marketing. If you are an owner of an iPhone or Android device, you can download the Starbucks holiday app right to your phone. Although this app is free of charge, in order to send loved ones and friends a video of the “love” scene, you need to have a Starbucks heart cup… which means you need to purchase a beverage. Smart. But they, it’s engaging and enjoyable so why not. This mobile marketing strategy definitely seemed to work for the popular brand with sales rising 16% and profits were up 10%.
So, who do they have to thank? I think you can answer that one for yourself!