In today’s world society revolves around competition. Everybody’s objective is to be number one, to be on the top of the list. You want everyone to like you, and to be popular amongst your observers, right? Right.
The same goes for webpages found on Google’s SERP, also known as the search engine results page. But how are we going to ensure that search engine users will have an interest to click on your webpage? Well, that’s simple.
When we’re so occupied juggling school, jobs, extra circulars and a social life, all we want is efficiency. It’s unnecessary for things to take longer than they need to, it can be frustrating. We want to keep the little things in life simple. Am I right? Like browsing the web for your favourite Artichoke Asiago Dip or Saturday night Sangria recipe.
With the amount of content and data that is continuously being generated on a daily basis, it is important for a search marketer to ensure websites are observable and understood by search engines, at the same time providing valuable and relevant results to the searchers.
A Rich Snippet is structured data! And structure is very good when it comes to search engine optimization. I found an article on Search Engine Watch called “Structured Data: Content, Rich Snippets & Authorship vs. Author Rank” which gives excellent insights in regards to the efficiency and accuracy of having a rich snippet for your search result.
Let’s go into further detail. A rich snippet is essentially well… what it sounds like. It’s a rich chunk of information in the snippet below each listing on a SERP. Its purpose is to assist the searcher in determining if the search results were relevant, and how relevant they were. This saves the searcher from having to click on the link itself, and browse through the webpage. It also provides the viewer with information that is engaging, important and precise in relation to the content provided on the webpage.
“Using a rich snippet is a great way to stand out from your competitors, through interaction such as star ratings, photos, authors, prices and more”
– content blogger Jim Yu of “Structured Data…”
Take a look at the rich snippet example below.
You can easily tell the difference, and are attracted to, the search results that are accompanied by rich snippets including appealing content and visuals, versus the first result.
A little goes a long way in the world of search engines. I told you, it’s all about efficiency!