Ever notice how now a’ days a majority of things you see and hear are advertisements?
They. Are. Everywhere. It’s like you can’t escape. They invade your personal bubble. Left right and center, what do you see? Ads. Well, in my case to say the least. Crazy.
Am I taking this too far? Maybe it’s because I’m so intertwined with my college program uh-hem… advertising – integrated marketing communications that it’s constantly following me around. Who knows. It has suddenly become a means of mass communication through images and bold words.
From the time I wake up in the morning to when I plop myself into bed at night I’m constantly being bombarded by this key aspect of the marketing communications mix. Weather I’m cruizin’ down the highway (WARNING: Toronto’s Gardiner expressway will cause uncontrollable eyeball movements), walking down a city street, or even shopping at the mall, those damn advertisers know how to grab your attention. But, isn’t that the point?
I feel as if the usage of advertisements to inflict personal communication within society’s individuals has amplified over the recent years and will continue to do so. Whether it’s coming from broadcast or print, all it takes is a powerful message or image to lure a person’s interest to your product.
On the other hand, not all advertisements out there are focused on vacuuming your money, but also to create awareness. Take this for example. Not only is it the largest animals rights organization in the world, but according to Mail Online , PETA has created advertisements that has taken jabs at celebrities for promoting the constant wear of animal fur. Kim Kardashian and Reese Witherspoon are two prime examples of celebrities who have been thrown in the negative spotlight by PETA .
Advertisements like the one shown above can really import a strong image and opinion in someone’s mind, hopefully in a positive way. These types of advertisements are strategically placed to create a difference and positive impact in the world. Isn’t that what we all want?